"Naked" products hit the shelves as British consumers worry about waste
A biodegradable yoga mat and an eco-friendly dog bed are just some of the items on show at the immersive “Naked House” exhibition in London that aims to challenge throwaway consumerism. The exhibition comes as almost four in five Britons say they are concerned about the amount of waste produced, a survey that marked Zero Waste Week, found.
The survey revealed that women are more anxious than men about waste, with almost eight in ten expressing concerns, while those aged over 65 were more likely to be concerned about household waste than younger people.
“It’s becoming increasingly clear that the Great British public is growing more and more concerned by the amount of waste that ends up in landfill or at the bottom of the ocean,” said Rachelle Strauss, founder of Zero Waste Week, an annual campaign that aims to reduce the amount of waste that goes to landfill.
London opened its first zero-waste supermarket this summer, which sells foods in bulk and products made out of waste and durable alternatives to typical throwaway products such as plastic cutlery, razors and sponges.
Similar, package-free shops have opened across the world, from Copenhagen to Montreal, as a response to mounting concerns about plastic pollution and food waste.
